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Super Bowl ads matter. Here's why:

If you were to ask anyone about their favorite part of the super bowl you would get a good variety of answers. Some people would say they like football, others would say they only watched it for the halftime show. But there are a few people who don’t care for either of the options I stated, some people like watching the super bowl for the ads in fact 5 out of 10 americans watched the super bowl for that reason alone.

If you don’t already know, super bowl ads cost a lot of money. Ads can change in price depending on a bunch of factors (time, day, what channel you’re putting it on, etc) as of recently a 30 second ad during the super bowl cost around 8 million dollars. Keep in mind a standard 30 second ad will cost a company around 10,000-50,000 dollars. Companies pay around 40,000 times more money to get an ad during the super bowl. Of course there is a good reason for why the cost is so jacked up, because that is a big point in which everyone and their family is watching, over 123 million people were watching the big game this year making this the second most watched U.S. television broadcast. This also means that Companies can’t just be putting up any standard ad, a common factor in every single ad was that it was meant to be both funny, and celebrity aided. People tend to remember things when there are memorable moments or people on them such as celebrities or just all around funny moments. 7 out of 10 Americans said that funny ads were their favorite type of super bowl commercials.

This is all to say that ads during the big game matter, not just to the companies to pay millions of dollars to be recognised, but to the people who watch them. Big game ads are a piece that is apart of the super bowl that if removed wouldn’t make the super bowl the same anymore.

DMU Timestamp: February 05, 2025 02:50





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