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example McCain rhetorical analysis essay

The United States Senate has some arcane rules and customs, but they are there for a reason. According to senator John McCain the norms of the "world's greatest deliberative body" are there to make sure that the work of the Senate is for the American people and not just a self-serving platform to promote narrow interests of individual members. In his 2017 speech to a highly polarized U.S. Senate, McCain uses allusions and personal anecdotes to appeal to the Senate’s sense of cooperation to argue that it should work together and return to its traditional process of debate.

McCain uses allusions to remind the Senate of their duty. Usually when allusions are invoked in a speech it’s to call up a common story that everyone knows. However, in this case McCain doesn’t actually identify the “most revered members of this institution” by name. When he makes allusions to these “giants of American politics” he leaves it up to the senators to make their own associations. McCain says that this is one of the most polarized times in American history, so his choice to not name the heroes ensures that he won’t alienate any of the senators with a hero of his own, that they would instead call to mind their own role models. This emotional appeal would cause the audience to remember not only their own role models but also the traditional process of debate that used to be followed.

Similar to his use of allusions to remind the senators about their duty to the country that they serve, McCain also accomplishes his emotional appeal by citing personal examples. He begins his speech by referencing his previous "career," that of being a U.S. Navy pilot. His brief mention to this previous "profession" would remind his audience of his service to his country and his years as a prisoner of war; this brief anecdote underscores the theme of service to the country that McCain develops through the speech. He uses more anecdotes later in the speech when he recounts the times where he himself was more about winning than doing his best for his constituents, for example when he says, "Sometimes, I’ve let my passion rule my reason." McCain's acknowledgement of his own failures as a senator and his humble attitude to his years as a soldier undoubtedly caused the audience in the Senate to examine their own current behavior.

McCain's combination of allusions and personal anecdotes in the speech served as a reminder to the senators to work for the American people instead of trying to score political points. McCain knew he was speaking to a highly partisan group of politicians and that wouldn't change. He was also realistic that his words alone might not make big changes in his colleagues behavior. His hope was that even if his words didn't change the polarization, at least the senate could return to its former rules and procedures in order to be more effective.



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